Making products that our customers can feel good about wearing.



Here are steps we are taking with our raw materials that our customers can feel good in.

  • Polyester:We are partially replacing the virgin polyester content in our core styles with recycled polyester. Since Holiday 2020, we have upcycled more than 14 million plastic bottles using recycled polyester in our Ultimate and Sherpa styles.

  • Polyamide (Nylon):We are transitioning our core polyamide styles into recycled polyamide, including our Loungin' Bra and Lace Panty styles.

  • Raw Materials:PINK does not sell any products that are made from, or contain, real fur, angora, alpaca, down fill, Australian merino wool, or exotic skins.

How Recycled Polyester Is Made

  • plastic-bottles

    Bottles are collected, sorted and cleaned.

  • pellets

    Cleaned bottles are then chopped into flakes to form pellets.

  • melted-pellets

    Pellets are melted and extruded into fiber.

  • fibers

    Fibers are formed into yarns that are then made into fabric for new garments.

How Recycled Polyamide Is Made

  • pixeled-scraps

    Scraps of fibers, yarns & fabric waste are collected from the garment manufacturing process.

  • spool

    These scraps of pre-consumer raw materials are reprocessed into new fibers.

  • fabrics

    These fibers are then spun into new yarns and knit into new fabrics.


Our commitment to Product Stewardship is translated throughout our garment production, including attention to chemical management and wastewater monitoring.

PINK, as part of VS&Co, has adopted the ZDHC Manufacturing Restricted List (MRSL) and the Oeko-Tex Standard 100 harmful substances value limits as our restricted Substances List (RSL) to guide us and our suppliers in environmentally responsible product design, development, and manufacturing We have built a chemical management program aimed at eliminating the discharge of targeted chemicals in the manufacturing of our apparel products.


  • Tested the wastewater of more than 90 percent of our wetprocessing suppliers for compliance with the ZDHC Wastewater Guideline. In 2021, 88% of the suppliers tested met the ZDHC Wastewater Guideline chemical requirements.
  • In 2021, Victoria’s Secret & Co. was recognized by ZDHC as an Aspirational brand, the highest level of success, in their Brands to Zero program. Our ranking reflects, in part, our collaborative efforts with ZDHC to develop progressive policies, including hazard-based assessments to prioritize chemicals for phase out.
  • Explored technologies offered by our suppliers to reduce the amount of water and energy usage in our manufacturing.
  • PINK, as part of VS&Co, has joined the Sustainable Apparel Coalition (SAC) and will use the group’s sustainability
    measurement suite of tools, the Higg Index, to further drive
    environmental and social responsibility throughout our supply
    chain. The SAC is an industry-wide group of more than 250
    leading apparel, footwear, and textile, brands, retailers,
    suppliers, service providers, trade associations,
    nonprofits/NGOs, and academic institutions working to reduce
    the environmental and social impacts of products around the
    world. For more information, visit
  • We are proud to continue working with AFIRM Group in
    supporting their mission of working to reduce the use of
    harmful substances in the apparel and footwear supply
    chain. In 2021, we set a target for core lingerie and apparel
    suppliers to use 100% of certified MRSL-Compliant chemicals
    on products by 2030.



Just as you grow and change, our approach is one of continuous evolution. To keep up with your wants and needs, we're evaluating our formulas and reformulating them on a rolling basis. We're adding more of the efficacious, nature-focused ingredients you want and removing the ones you don't want wherever possible. And from formulation to finished product, we do not test on animals.


  • Nature-focused ingredients drive many of our products: pure honey, coconut oil, essential oils, and more.

  • 1% of the proceeds from purchases of the PINK Beauty Back to Nature Collection go to 1% for the Planet in support of environmental causes and non-profits.

  • We do not test on animals.

  • Post-consumer recycled plastic is currently used in 70% of PINK beauty packaging. By the end of 2022, we estimate its use will go up by 80%.


Post-consumer Recycled Plastic (a.k.a PCR) means that we take plastic that would have ended up in a landfill,
and give it a second life in packaging instead. Keep an eye out for the PCR symbol, on our bottles to see where it's used.

We’re committed to making products that feel good both inside and out.

  • PINK has joined the Sustainable Apparel Coalition (SAC) and will use the group’s sustainability measurement suite of tools, the Higg Index, to drive environmental and social responsibility throughout our supply chain.

  • In the U.S., PINK agreed to donate $1 for every $50 qualifying PINK purchase made starting on January 15th (up to $100,000) and as a result, American Forest has agreed to plant 100,000 trees.

  • We upcycled more than 20 Million plastic bottles and counting to make some of our latest fabrics.

  • Currently, more than half of PINK Beauty packaging is part PCR—and by 2022, we aim to increase this to 75%+

  • In the U.S., we updated store signs, shopping bags, gift boxes and print materials to recycled content and/or FSC certified paper from sustainably managed forests.

P.S. We’re learning and growing just like you, so check back for more updates throughout the year!